For decades men have bought shirts and clothes because they either fit well or looked good, but rarely have the two merged. That’s why I created Fiddler Bay, a clothing brand, that transcends generations and personifies the lifestyle it represents. This isn’t the same old ‘haute couture and classical lines’ style of the 1980’s that hasn’t changed in 40 years. In the midst of an International clothing transformation, we find ourselves on the cusp of reimagining classic, preppy style with a cool kid edge. A lifestyle brand that works from Joe Burrow to Jimmy Buffet.